Dennis Francis – Medium

Dennis Francis

The Hero’s Journey in Marketing: Why We Can’t Resist a Great Brand Story

Decades ago, when I first moved to California, I worked at a Nissan dealership selling cars. The training was standard, but one principle…

12h ago

Extreme close up of a woman’s face

12h ago

Nostalgia Marketing: The Science Behind Emotional Time Travel

Let’s talk about why that ’80s song in a commercial makes you 73% more likely to buy the product — even if you weren’t born yet. Warning…

1d ago

Illustration of four children walking down a country road with their fishing rods

1d ago

Authenticity in the Digital Age — How Small Businesses Leverage Vulnerability on TikTok

Let me start by saying that I’m not a fan of Tiktok. However, I’m open-minded enough to know that my personal feelings don’t amount to a…

2d ago

Authenticity in the Digital Age — How Small Businesses Leverage Vulnerability on TikTok

2d ago

Understanding Consumer Behavior: How Emotional Triggers Shape Buying Decisions

Ever convinced yourself that an unnecessary purchase was actually a smart decision? Maybe that $6 latte was about “supporting small…

5d ago

Young woman smiling with her eyes closed holding an iphone

5d ago

Why Understanding Human Motivation Changes Everything in Marketing

Ever notice how some marketing campaigns hook people instantly while others land with a dull thud? It’s not always about budget, design, or…

6d ago

Why Understanding Human Motivation Changes Everything in Marketing

6d ago

How to Balance Persuasion and Transparency for Consumer Trust

Why Today’s Consumers Have Their Guard Up (And How You Can Break Through)

Mar 5

A man in a dress shirt is reaching out and looking in the mirror at his reflection but his reflection is skeptical with his arms folded

Mar 5

Why Consumers Are More Skeptical Than Ever (And How Smart Brands Win Them Over)

People aren’t just skeptical these days — they’re outright wary. And honestly, who can blame them? They’ve been sold dreams that turned…

Mar 4

Illustration of a mob with torches and pitchforks

Mar 4

AI and Consumer Insights: How Personalization is Revolutionizing Marketing

Remember the last time you opened Netflix and found exactly what you wanted to watch? Then there’s that time when Amazon recommended the…

Mar 3

Young man looking at his cell phone while riding a commuter train

Mar 3

Basics of Email Marketing for Content Creators: Finding Your Audience

Email Marketing 101: A Beginner’s Guide to Getting Started

Feb 28

Basics of Email Marketing for Content Creators: Finding Your Audience

Feb 28

Predictive Analytics in Content Marketing: How to Use Data to Stay Ahead in 2025

Predictive Analytics: The Secret to Content That Actually Gets Clicked

Feb 27

Predictive Analytics in Content Marketing: How to Use Data to Stay Ahead in 2025

Feb 27

Dennis Francis

Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.

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