36 Effective Ways to Increase Traffic and Visitors Online
If you are a marketer or a small business owner, you should always have options for bringing more traffic to your sales offers. Here is a checklist you can reference from time to time. Implement these practices as part of your regular SEO strategy.
1. Allow Others to Guest Post On Your Blog.
Inviting others to post on your blog is great, but go the extra mile and promote your guests in order to increase your brand and theirs.
2. Become A Guest On a Podcast.
Get that interview with podcasts in your niche. Promote your interview to your network of followers.
3. Before You Write a Blog Post, Perform Keyword Research.
This is a golden rule that must not be broken. You’re not just looking for a basic keyword in your niche, you’ll want a collection of associated keywords and phrases that support your theme.
4. Blog Posts Should Be Tagged.
Be sure to use title tags in your articles and posts. Images should also be optimized with keywords.
5. Bounce Rate Should Be Reduced.
Proper optimization will improve bounce rates. Be sure to optimize for mobile and test site speed regularly.
6. Comment On Blog Posts to Interact with Readers.
Sites like Answers, Quora and Medium offer great opportunities to comment.
7. Contribute to The Conversation and Add Value.
Niche-related forums and social sites like Reddit can be great resources to ask questions or offer answers.
8. Create Engaging Connections On Social Media and Promote Your Posts.
Social media sites like Facebook have taken a hit in credibility these days, but are still great places to develop relationships and promote your brand.
9. Use Nothing But The Highest Quality Images and Graphics.
Sites like Freerange, Unsplash, Freepik and others offer high-quality copyright-free images.
10. Engage with Your Audience in Communities Where They Are.
If you run a local massage therapy office, engage with locals online at community oriented social media sites. Post advice and special offers if allowed.
11. Engage Your Lists in Your Content by Using Email Marketing Strategies.
Email marketing works well to update readers on your latest posts or videos.
12. Incorporate Long Tail Keywords into Your Content.
Long Tail keywords are search phrases that are lowest on the demand scale but highly specific. They may not be extremely popular, but they have higher conversion rates.
13. Keep Your Articles Interesting and Publish Them Frequently.
An article a day makes for great syndication opportunities. If you can publish quality content regularly, your chances of building a following will increase.
14. Link to Other People’s Posts Frequently.
Adding links in your article is a great way to help get your own content optimized and noticed by search engines. Marketing Guru Neil Patel is a big proponent of linking.
15. Lists and How-To Articles Should Be Written More Frequently.
Helpful articles that offer step-by-step instructions or useful lists can spark conversation and bring in new readers. They can also be converted into infographics.
16. LSI Keywords Should Be Naturally Incorporated into Your Content.
These are phrases that are thematically related to your keywords and content. They improve the context of your paragraphs and are loved by search engines.
17. Make Your Headlines Appealing.
Headlines make or break the success of your content. Conduct headline research to get a feel for what is popular in your niche.
18. Make Your Prospects’ Lives Easier by Creating A Free App.
Free apps are a great way to help build your email list. They are also amazing at attracting an audience or building loyal followers. If you are not code-proficient, there are app makers that can build them for you.
19. Make Your Website Mobile-Friendly.
With 6.4 billion smart phone users worldwide, it’s important to ensure that your content is mobile-friendly. Smart phone usage is expected to continue to increase.
20. Make Your YouTube Presence Known.
Local business owners still haven’t used the power of video marketing effectively. 74% of adults in the US use YouTube regularly. YouTube is the most popular online platform in America, according to Pew Research.
21. Monthly Press Releases Are to Be Submitted.
Another powerful tool that is grossly underutilized by local business owners is press release syndication. Press releases can promote content and reputation management.
22. Organize Free Webinars and Courses.
The ethical bribe is the most effective way to attract people to your email lists. Offering free webinars and short courses with paid ads can help build an email list quickly.
23. Take part in Online Events.
Online events our widespread over the last few years. Taking part in an online event can be a boost to your credibility and branding. Be sure to prepare in advance for optimal results.
24. Contribute More Often in Social Sharing Communities.
Free giveaways that are posted on community sites can work well to increase traffic. Be sure to become a well-known contributor before posting promotional content.
25. Subscribe to Google Feedburner Via Email.
26. Syndicate Your Videos Across Multiple Platforms.
Short informational videos can work wonders as traffic builders. Although most people will stick to YouTube as a video streaming source, there are other options available. Syndicate to as many platforms as you can.
27. Take A Regular Poll of Your Readers.
Using a free polling app such as survey monkey several times a year can help you refine your content marketing strategy.
28. Use LSI Keywords That Have the Highest LSV In Your Content.
Latent semantic index is an optimization term for grouped words that support a general theme. For example, words such as hammer, nail, saw and measuring tape are words that would support the theme of carpentry. Latent semantic value (LVS) as a mathematical rating to keywords in relation to your content.
29. Use Google Analytics to Your Advantage.
You can track and understand your customers’ behavior, users’ experiences, content online, and even their device functionality with Google Analytics. Knowing this helps you measure growth.
30. Interview People Whose Stories Your Audience Would Love To Hear.
Whether you produce a podcast, blog or articles, bringing in outside voices can help to increase your audience. Remember to promote your interview in advance for optimal results.
31. Optimize Your Blog for Search Engines.
Search engine optimization (SEO) is an absolute necessity for increasing traffic through search results.
32. Target Your Content at Audiences That Are Likely To Share It.
Conduct the research into your target audience to get a good idea of what they want. This will also help you determine where they congregate and who their influencers are.
33. Your Blog Should Be Connected to Your Social Media Accounts.
Regardless of your personal participation in social media platforms, connecting your website or blog will enhance its search capability and make it much easier for your audience to share your content.
34. Submit Your Site to Search Engines So That They Can Index Your Content.
Getting more brand mentions can help you increase your authority, ranking, and recognition.
35. Find Back Link Sources to Gain More Traffic from Search Engines.
Seek link building opportunities with bloggers and influencers.
36. Your Email List Should Be Informed of Your Articles.
As you build your email lists, be sure to keep them updated on new content appearing on your website and any guest posts or article contributions.
Well, these effective ways to increase traffic, should be enough to get you started. The process goes far beyond what I’ve described. Read, write, and explore more. Make the process easier and more productive by using any tool you can find, but writing is still important. Click here for more content marketing information. Subscribe to my blog at https://contentmarketingmagic.co/blog
