9 Benefits of Hiring Professional Content Writing Services
There is a global resurgence of entrepreneurial spirit happening around us. People are choosing to start small businesses in record numbers. However, many have no idea how to approach the Internet as a marketing medium. They will get crushed if they don’t figure out how to master digital marketing.
If you’re a business owner and considering using content marketing to drive traffic to your offer, there are two choices you could make. You could take the time to write articles yourself or you could get someone else to do it for you. Which is better? That depends.
Writing content for your company’s website, social media posts, blog posts, or other types of content marketing is time-consuming. Sure, there are AI tools out there now that can help you get content out with less effort. Here’s the problem. Just producing content is no guarantee of engagement or success.
· Look at a standard search result for a keyword in your local category.
· Is your company listed on the first page?
· If you’re running Pay Per Click, are your ads on that page?
· Is your campaign doing enough to generate clicks that pay off?
· What content is your PPC campaign leading to?
Your competitors are getting smarter and more effective than ever. You aren’t just dealing with your direct competition. Web directories, local service sites and review sites are clamoring for that coveted first page as well. How are you going to get a 500-word blog post to compete against all that?
It’s easy to feel the pressure to succeed. You want your content to be engaging enough to attract your target audience. Can you create that kind of material consistently? Do you have the time to make your work informative enough to trust you?
Just as important, can you create engaging pieces that are interesting enough to motivate them to take action? That’s asking a lot from someone with many other duties on their plate. That’s why I recommend hiring a content marketing pro.
But isn’t that an expensive proposition? Only if you avoid running the numbers. Anything you do is an expensive proposition if you don’t take your customer lifetime value into consideration.
Everything you do in marketing should lead to three major objectives.
· Convert prospects into customers.
· Convert customers into clients.
· Convert clients into advocates for your business.
Content marketing can help you achieve those goals. Here is my pick for the 9 top benefits of hiring professional content writing services.
Generate Trust in Your Brand
The biggest benefit that comes to mind is gaining the trust of your market. As sales people will tell you time and time again, when a prospect feels that you’re on their side and they trust you, they’ll buy what you’re selling.
This is not a trivial thing. People buy on emotion. They justify their decision afterward. Coke and Pepsi still spend millions every year to tug at your heartstrings. To attain long-term success, we have to connect with prospects and re-connect with existing customers on an emotional level.
Expert Help in Creating Your Content Marketing Plan
Abraham Lincoln said, “He who represents himself has a fool for a client”. This is true if you are trying to perform your own surgery or your own SEO content marketing. If this isn’t your field of expertise, get expert help. The first order of business is to get a content marketing plan.
Creating content without a detailed content marketing plan is like taking a trip with no idea where you’re heading. If you have a content marketing plan, then share it with your staff and anyone who is creating content material for your business. Expert help will audit your plan and ensure that it has a chance for success.
Content Writers Execute Your Agenda While You Take Care of Business
As you build your business and handle far too many critical issues, your content marketing strategy will continue to develop. While you are putting out fires and handling the day-to-day affairs, the communications channel will run without interruptions.
If you run the numbers efficiently, you’ll be able to accommodate a proper content marketing strategy into your monthly budget. You’ll be able to track your success and justify its expense. If you wing it, you will fail. Having someone who can run that part of your marketing process will allow you to do what you do best; manage your business.
Brand Recognition Leads to Better Email Marketing Campaigns
A benefit to having an ongoing communication with prospects and customers is brand recognition. Prospects are more receptive to getting your emails because they recognize your brand. The open rate increases when your prospects trust you.
Content that prospects can relate to is often seen as “safe”. That means it follows the WIIFM. That stands for What’s in It for Me. The conversation centers on the prospect’s needs; not the company. This type of material is welcomed by prospects and experiences at a greater open rate.
Professional writers understand that not every piece of communication should be a sales letter. There may be a call to action, but the material should earn that privilege. Prospects love to buy; they hate being sold to.
Information that guides prospects through a sales funnel requires material that they consider a benefit to their needs; not yours. A writer who can dispassionately create your material is less likely to fall into the trap of pushing sales material in every article or blog post.
The Pros Will Offer Consistent Service
A professional content marketing service will treat you like a client instead of a customer. Content marketing is more than just creating an article and posting it on your site. Pros will show the value of re-purposing your content and continually updating it for improved SEO and increased engagement. Digital marketing expert Neil Patel points to the fact that he spends far more time improving and updating existing content than making new content.
For content marketing to be profitable, it must be tracked. That means someone needs to be on the ball in terms of checking metrics, milestones and results. Adjustments must be made to improve the results to squeeze every drop of traffic and conversion from the existing marketing materials.
Multimedia Support for Greater Exposure
Did you know you can take a long form article and create four supporting articles with the content? You can also create infographics with your “listicles” and how-to articles. Your long form article can become the script for a podcast or a video.
This is important because your content can be used multiple times in various incarnations. It can appeal to the reader, the viewer, or the listener. Your information can be viewed on multiple devices and even made into PDF documents for download.
There is an immense desire for content and an audience for nearly every type of media. You can even split test your information to analyze the effectiveness of your platform. There are so many options available to business owners for digital marketing that most aren’t aware of.
Content marketing continues to be an important tool for small business growth. The recent pandemic may have seen a so-called “great migration” of employees from the workforce, but the actual result is the boom in small business startups. This is not a US trend but one seen around the world.
“People started over 440 thousand businesses in June 2021. The sixteen-month period from March 2020 to June 2021 marks a record high for business startups.” According to a recent report by NPR. That’s just in the United States. New startups are focusing their funding on sales and marketing. An important part of that is digital marketing. They understand the importance of online engagement.
The Pros Have all the Best Tools
The days of putting out a few articles or blog posts and getting ranking for a few good keywords are over. Google and your competition aren’t resting on their laurels. Your team needs to be in place to make changes and to upgrade your content when things change.
Fortunately, that’s becoming easier as tracking and analytics software continue to improve. Now you can look at how well your keyword selections are doing but also which new search terms you’re ranking for. You can compare that to upcoming trends and adjust your information to generate even more traffic.
There are a lot of resources available to create great content. Some are expensive while others are free. Who has time to keep track of the latest gadgets and gizmos for copy writing and content marketing? Well, the folks who make their living creating and optimizing content make it their duty to not only study the trends but also the tools of the trade.
Staying the Course and Keeping Up with the Competition
Your content marketing team is there to keep your progress going. Your PPC stats vary and lead generation stats fluctuate. So will your search marketing results. That’s perfectly natural.
All the various components will add up to keep your sales going. Let your teams do their thing as you continue to produce results for your customers and clients. Everyone has a part to play.
I compare the digital marketing process to operating a sailboat in a heated race across the ocean. With all hands on deck, the likelihood of success is far more assured than embarking on a solo trip.
Build a Content Creation Partnership for Ongoing Profitability
The best scenario for success in digital marketing is an ongoing constructive relationship with your content creation team. When business owners try to do it all themselves, they end up with spotty results, wasted time and money.
Buying articles to post on your blog or to populate your website is a waste of money if there is no plan or clear aim for your content. You can do it, but don’t expect to get much from your efforts beyond getting lucky now and then. Contact a few content marketing pros. Discuss a strategy that takes your goals into account. Build a plan of action. Then get it done.
