One of my favorite science fiction films is Minority Report, a Tom Cruise vehicle. There are really good examples of consumer marketing technology at work in this movie. That may have been sci-fi, but we’ve already started making many of those data-driven merchandising scenes a reality. Everyone seems concerned about…

“Failure is simply the opportunity to begin again, this time more intelligently.” Henry Ford Way back in 2010, one of my writing assistants recommended that I download an app that shared pictures. She thought it was cool and had potential for promoting our services. After about a month of looking…

“Creativity is intelligence having fun,” Albert Einstein once quipped, a reminder that the power to create should be a joy, not a chore. The field of content marketing is vast, and more people are beginning to see how powerful visual communication is right now. People who never thought that they’d…

For about a year or so back in the 1990’s, I sold cars at a Nissan dealership. Although I was formally educated in advertising and marketing by then, my brief stint on the “line” taught me a lot about human behavior and decision-making. Heart Over Head: How We Buy Now and Think Later Your brain’s checkout line is where emotions…

Did you know that Instagram raked in a staggering $43.2 billion in ad revenue last year? Yeah, you read that right—billion with a "B." While you’re busy posting your beach selfies and food pics, some folks are turning this platform into their own personal gold mine. …

When I was a kid, I had a massive book called The Complete Front Pages: 100 Years of Headlines. It was like thumbing through history with my paper time machine. Taking a look at how we market products and services back in 1851 is trippy. All that was missing was…

Prologue… How to Screw Up a Good Thing Let’s dive deep into the world of Instagram. There, you’ll find @dennismfrancisart, my digital shrine of past comic related artistry.

Riding the Digital Frontier Since the 90’s, we’ve associated the Internet with the old Wild West. For good reason. Whether its because of the gold rush mentality of entrepreneurs or the novelty and hype of the strange stories coming out of the interwebs, we’re fascinated by the technology. Well, the digital age is over…

In the ever-evolving digital age, standing still means moving backward. Algorithms, strategies, platforms—everything's in perpetual motion. Every day, a new Google update Every month, a paradigm shift. Welcome to the world of SEO, where change is the only constant. An Historical Walk Through SEO Land The virtual world was once a simpler place. Back in the…