Dennis Francis – Medium

Dennis Francis

Swipe, Scroll, Repeat: How Short-Form Video Wins Attention

Attention Spans, Dopamine Hits, and the Marketing Gold Rush

19h ago

image of 3 goldfish in a tank

19h ago

Buying Influence: Smart Move or Money Pit?

From Viral Wins to Epic Fails: What Brands Need to Know

1d ago

Buying Influence: Smart Move or Money Pit?

1d ago

The Good, the Bad, and the Creepy: AI’s Impact on Consumer Behavior

Large Language Models aren’t the future. They’re here. Although I detest the constant media hype, it’s time for us to pay attention.

2d ago

The Good, the Bad, and the Creepy: AI’s Impact on Consumer Behavior

2d ago

The Secret to Email Marketing Consistency: A System You’ll Actually Stick To

Despite the relentless soreness from kettlebell training and the existential dread of double-checking how to spell “entrepreneur,” I remain…

5d ago

The Secret to Email Marketing Consistency: A System You’ll Actually Stick To

5d ago

Micro-Storytelling: How TikTok Changed Brand Narratives Forever

The 15-Second Revolution

6d ago

image of a hand holding a cellphone with the reflection of the viewer.

6d ago

The Hero’s Journey in Marketing: Why We Can’t Resist a Great Brand Story

Decades ago, when I first moved to California, I worked at a Nissan dealership selling cars. The training was standard, but one principle…

Mar 12

Extreme close up of a woman’s face

Mar 12

Nostalgia Marketing: The Science Behind Emotional Time Travel

Let’s talk about why that ’80s song in a commercial makes you 73% more likely to buy the product — even if you weren’t born yet. Warning…

Mar 11

Illustration of four children walking down a country road with their fishing rods

Mar 11

Authenticity in the Digital Age — How Small Businesses Leverage Vulnerability on TikTok

Let me start by saying that I’m not a fan of Tiktok. However, I’m open-minded enough to know that my personal feelings don’t amount to a…

Mar 10

Authenticity in the Digital Age — How Small Businesses Leverage Vulnerability on TikTok

Mar 10

Understanding Consumer Behavior: How Emotional Triggers Shape Buying Decisions

Ever convinced yourself that an unnecessary purchase was actually a smart decision? Maybe that $6 latte was about “supporting small…

Mar 7

Young woman smiling with her eyes closed holding an iphone

Mar 7

Why Understanding Human Motivation Changes Everything in Marketing

Ever notice how some marketing campaigns hook people instantly while others land with a dull thud? It’s not always about budget, design, or…

Mar 7

Why Understanding Human Motivation Changes Everything in Marketing

Mar 7

Dennis Francis

Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.

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