Blog Commenting Strategies To Win Friends and Influence People

Dennis Francis
5 min readFeb 14, 2022


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I’ve been anti-social while participating in the blogosphere. I wasn’t very inviting or helpful, to be honest. Most of the time, I would just read and move on. Then I read an article about influence and link building through blog commenting. I still didn’t care. Then I started blogging on Medium. It kind of opened my eyes to the other side of the mirror. Now I want to have readers and comments!

I was impressed by another article on participating in blogging communities. They seem to come out of the woodwork, thanks to Google following me around. So I started paying attention. After a few more great posts from people who seem to know these things, I got to work.

Here’s what I’m learning about the practice of participating in the community; you can make friends and influence people this way. Making thoughtful, insightful comments on popular blog posts can help you establish yourself as an expert if you follow a few simple rules.

You can increase your website’s traffic by commenting on blogs. You can also get in touch with people in the industry you’re interested in pursuing. If you want to get the most out of blog comments, then read this article for tips on how to do it.

Blog Commenting Can Make You the Smartest Person in the Room

Making blog comments is a great way to position yourself as a thought leader. You’ll cheat a bit, because you’ll know the answers before you type a word. I always prepare myself when I spend time on Reddit, Quora, or a popular blog. I’m there to help and offer options without ulterior motives..

Read the posts about the topics that interest you. Consider how your comments can improve them. Offer facts, tips or encouragement when it’s appropriate. Never overstep or brag in a comment. You’re there to help; not lead.

Blog Commenting Requires a High Level of Engagement

It’s a simple strategy, but it requires a high level of engagement, which is why most people don’t comment on blogs. Spammers can’t get the most out of blog comments because it takes time and discipline. Back in ancient times, there was very little moderation or software to keep spam links at bay. Spamming blogs is no longer worth the effort.

Leaving your MLM website on someone’s home improvement blog is basically a waste of time. It won’t provide any value to the blog comment and is often marked as spam.

Blog Commenting: Attention Getter

If you show up daily to comment on a popular blog, you’ll get noticed. If your information is always positive and helpful, pretty soon you’ll get fans of your own. Exposure on this blog will get your name in front of more people when they search for topics related to your comment.

The advantage is exposure. Comments that get upvoted on Quora for being helpful or engaging get more views. The point is to influence others positively to gain their trust.

Can You Develop a Following From Someone Else’s Popular Blog?

The short answer is yep. However, it takes patience and perseverance. As Woody Allen once said, “80% of success is showing up”. A very important thing happens when you make frequent (and useful) comments on a popular blog in your industry or favorite niche; you get a lot of attention from others… and engagement.

It won’t take long for you to become one of the people who cares about this topic. You’re the hero in a white hat who comes into town, saves the town folk, and asks for nothing in return. “Who was that charming stranger”?

How could anyone not wish to be seen as a good blog commenter? Look at it from the perspective of people who read blogs. They like a helpful community and will usually come back to a supportive environment.. The moderators of the blogs you frequent will like you as well. You’ll be gaining more readers in short order.

Blog Commenting: Tips To build Your “Digital Cred”

To make the most of blog commenting, consider the following tips:

  1. Be sure not to leave too many comments on one blog post.
  2. Add a new perspective to the discussion, but don’t repeat what others have already said.
  3. Make sure you’ve done your research so other people know you’re not just commenting to remain relevant.
  4. Remember to leave your blog’s URL so people can visit it!
  5. Follow the Kindergarten Rules — show up prepared, share and care.
  6. Asserting your expertise on blog posts is a great way to gain recognition. Don’t forget to be social.
  7. You can bet the blogger knows your name if your content draws attention to that popular blog. Ask them for an interview for your own blog.
  8. Display the work of other bloggers in your niche on your site. In this blogosphere, there are many industry experts and your blog visitors will appreciate the value you offer. Give credit where it is due!
  9. Be an active blog commenter, but don’t forget to compliment the author. You’re in their home, after all. Your goal is to win them over, not overthrow them.
  10. Blogs are just like villages. The same applies if you show up and contribute nothing or join in with blog comments that suffocate the atmosphere.

Naina Khare writes a lot for MY HQ Digest. She sums up becoming a successful blog commenter in three easy steps:

  1. Read a blog.
  2. Gain value through the mentioned content.
  3. Leave a valuable comment appreciating the blog/blogger or, even better, stating what you’re learning or how the blog added value to your life or pursuit.

My best advice for blog commenting is to spend roughly 20 minutes a day on it. For some people, that may sound like too little time, while others may see it as too much.

Here are my favorite blogs I stop by once or twice a day.

These are my go to spaces for getting my mind ready to write or think. I set the timer and consume with abandon. By the end of that first 20-minute session, I’ll have a few ideas for my take on whatever I’m scheduled to write about.


Commenting on blogs is a great way to establish yourself as an industry expert and drive traffic to your site. Commenting on blogs is also a good way to build relationships within the same niche.

In order to get the most out of blog commenting, there are some things that you need to do: read blogs post by other people in your field daily, comment thoughtfully and meaningfully.

To paraphrase Naina Khare from one of her posts on blogging; “if you contribute to blogs correctly and with consistency, you’ll gain visibility, credibility, business relationships, traffic, backlinks and brand recognition.” I agree wholeheartedly.



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.