Branding Your Authority Site for Faster Results — Part 10 in the Authority Site Series

Image by DiD Publishing

If you’ve been following this series, you might wonder why I’m discussing branding now instead of at the beginning of the series. The fact is, most of the information at the beginning of the series offers strategies for getting off the ground.

I covered it briefly in the market research segment, but most people will focus on what niche to get into and which keywords to use at that stage. I can say with certainty that many haven’t even built their site yet.

Establishing Your Position in the Market

You’ve built your site and done your market research. Is it too late to focus on branding? Nope. Often, business owners discover a lot about their business once they have some experience in the marketplace. Branding is about identity and that often develops with experience.

Whether you’re up and running or just getting started, that’s okay. This is going to be a process, not a fixed point in time. Branding grows with the times, consumer sentiment and social changes.

Let’s talk about branding.

We’ll be looking at a narrow area of the practice; website brand creation and management. When planning your authority site, you may get excited about traffic…