Chants are basically thought viruses. They hold power. They can reach the heart. The chant itself is just the key to reaching the endorphins to trigger feelings.

Think about basic training and the psychology behind the regimentation of it.

Chants and songs are powerful stuff even when the meaning seems to be lost on the individuals.

Humans forget that we tend forget that we are a bundle of feelings and reactions waiting for our logical justifications to catch up. The speed of our emotions is one of the reasons we've survived as a species.

Those feelings can be manipulated by people who understand how motivation works.

Chants, prayers, songs all motivate us. They can lead us up into the light of reason or down into darkness.

Peace.