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Choosing the Right Channels for Your Affiliate Marketing Content

Dennis Francis
4 min readMay 18


Affiliate marketing is a lot like preparing a hearty stew. You’ve got to get the ingredients right, cook it at the right temperature, and serve it on the right platter. If you’re missing any one of these elements, your stew, however promising, just won’t hit the mark.

Affiliate marketing content, your prime ingredient, is no different. It's important to choose the appropriate channels, deliver your content at the appropriate time, and make sure the intended audience consumes it.

Know Your Audience: It’s All About the Demographics, Baby!

Before you even think about channels, take a hard look at your audience.

  • Who are they?
  • What do they like?
  • Where do they hang out online?
  • What’s their favorite social media platform?
  • What’s their bedtime story?

Having a comprehensive understanding of your audience's demographics, interests, and online behavior will help you pinpoint the channels they frequent. If your target audience is made up of millennials, you’re more likely to find them on Instagram or TikTok than on Facebook.

Research Competitor Channels: Don’t Reinvent the Wheel

If you’re just starting out in the affiliate marketing game or if you’re rethinking your channel strategy, a good starting point is to look at what your competitors are doing.

  • Which channels are they using?
  • What kind of content are they sharing?
  • How are they engaging with the audience?

This research isn’t about copying or stealing ideas. Instead, it gives you a sense of what’s working in your industry and what isn’t. If your competitors are having success on LinkedIn, for example, that might be a channel worth considering for your own affiliate marketing content.

Test, Evaluate, and Adjust: The Affiliate Marketer’s Mantra

Choosing your channels isn’t a one-and-done deal. It’s an ongoing process of testing, evaluating, and adjusting.



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.