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Content Marketing Madness: The Mid-Year Review
The midpoint of 2023 is shaping up to be a wild ride for content marketers. The U-word is being bandied about again as copywriters, article marketers, and blogging mavens feel the dreaded uncertainty about their future employment.
AI is the New low-fat
So, last year we saw the emergence of Generative AI and ChatGPT. The internet went bonkers (positive and negative) for these new tools. Like any new kid on the block (only 70 years old), AI development needs time to settle in so that consumers can take it for granted.
After months of creating Lord of the Rings fanfiction and Midjourney warrior princesses, we’ve begun to take these AI tools seriously for actual work.
Although Midjourney is popular among novice image generators, artists are taking advantage of open-source generators more readily. The main reason? Greater control.
With AI on the rise and consumer demand skyrocketing, we’re still in the quantity phase. Hundreds of YouTube videos, articles, and creative experiments will continue until, like the “low fat” craze of the 1970s, we begin to find a balance.
My prediction is that we’ll focus on quality over quantity as tools improve and novelty wanes. After all, people get bored easily. They’ll eventually get bored of the…
