David, you saved the best for last. Being able to quickly go through your library of title swipes can help to generate the feeling you're looking for.

It's not even about repeating what you already have, it's giving your subconscious something to grab on to for inspiration.

We often try to be logical about how a title should balance the presentation. We can easily overlook how quick a reaction people get from skimming a title.

Writers often fail to understand that people make decisions based on emotion, not logic. They'll always justify the decision later with their own reasoning.

Thank you.