Take a Deep Dive to Find the Right Authority Niche — Part 6 in the Authority Site Series

Dennis Francis
5 min readJun 21, 2022
Image by Shutterstock

Taking a deep dive into the world of authority site creation can be scary. Thankfully, it won’t cost you an arm and a leg. It will take some time and effort, as well as a relatively small investment of money. Next, we’ll analyze the competitive landscape to determine whether our niche choices are worthwhile. We’ll have a good idea based on those who have come before us.

Don’t Fear Competition — Welcome it

Competition in the marketplace is a way to validate your idea of a product or service. If there are many people buying the idea, then it’s possible to sell it to them.

Understanding your competitors’ success strategies and resources for dominating the market can help you identify the key market players. The same market segment can be served by many companies offering similar products.

If you’re familiar with my work, you know that I’ve been straightforward about my approach to authority site creation and making money from it. There is no fast track to authority site creation.

You’ll have to sink thousands of dollars into buying an existing site.

The first stop in the process is to identify your competitors. How many people are actively selling the niche product or service?

Perform a competitive analysis of your niche markets. Competitive analysis helps you gain strategic insight into specific markets. Look for traffic patterns, popular keywords, and whether they use paid and organic traffic.

There are a lot of tools out there in cyberspace that can help you with your research. Here are a few of my favorites.


My favorite tool for this is SimilarWeb.com. You can get a 7-day free trial of the pro version. I recommend you wait until you have your main keywords and a solid idea of your niche.

Once you do, run the domains in SimilarWeb to get an idea of their audience and other information that will help you tighten up your market research. If you really like it, you can purchase the annual subscription for $2,000. You’ll only need this for the week.

Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.