For Successful Content Marketing Results, Hire Pro Article Writers
I used to run a content marketing service before I retired. The biggest headaches we had in the business were from customers looking for quick “spammy” articles. In essence, these were keyword-stuffed articles designed to game search engine results. If they could hire a room full of chimps to rattle off 500-word puff pieces for $5 each, they would.
As a result of Google’s algorithm updates, all that came to an end. Rather than just using keywords and backlinks, the AI now considers the context and the content of a page. Content marketing underwent a dramatic change within a few years. Relevant information took precedence over keyword-stuffed puff pieces.
With a bit of work, small businesses can now rank well on search engines. Although it’s still competitive, they don’t have to deal with SEO spammers. To rank locally, they must create quality content.
A well-crafted blog post or article can drive traffic to your website. Your credibility is strengthened and leads are converted into sales. They can also play a significant role in your search engine optimization strategy.
Related content is highly valued by Google. If you want to beat your competitors in ranking for specific buyer-centric keywords, build an effective content marketing strategy. It’s a more cost-effective and longer lasting option.
With proper research and optimization, your site will continually generate traffic for years to come. Besides improving your search rankings, content can assist with link building. Article marketing offers long-term residual results in contrast to advertising.
How Can You Benefit from Hiring a Content Writer?
Your writing skills may be really impressive. Writing an effective article requires both writing skills and expertise. Even if you’ve purchased the best article writer tool on the Internet, you may find you’re too busy to stay consistent.
Content writers consider these key components to be essential to any successful content marketing campaign.
· Premium Keyword Selection
· Long Tail Keyword Selection
· LSI Keyword Selection
· On-page Optimization
· Meta-descriptions
· Link-building
Articles like this require a lot of work. That is necessary to achieve digital marketing success right now. With the right optimization, a single article can satisfy the search rankings for multiple keywords.
A single page’s rank in Google can be dramatically boosted if it contains support keywords that are semantically linked to premium keywords and selected long tail phrases. There’s a method behind the madness.
There is little thought put into content marketing by most writers. It’s even more powerful when the page contains the proper title tags, alt tags and schema to satisfy the search engines. On-page optimization is crucial to the success of any content marketing strategy plan.
Invest in Marketing Articles Now and Reap Long-Term Benefits
With Google ads, you can target a specific audience easily. You should plan to pay for about 40 targeted keywords and monitor your ads. The results will be significant if done correctly. You can do the same with Facebook as well. To reach their audience, a business can easily spend thousands of dollars on Google Adwords.
It will cost you more money next year to reach that same goal. Advertising prices may go up even more. Keep in mind that other advertisers are also bidding on those keywords. You’ll have to keep doing that year after year. Why not consider a holistic approach?
Content marketing and advertising should be part of your strategy. Allocate money for short-term and long-term lead generation in the budget. Over time, the increase in your search engine ranking will support your advertising spending.
Effective Content Marketing Examples Lead to Effective Conversion
Articles that are informative and engaging significantly increase conversion rates. When readers find a significant source that they relate to, they come back for more and share with others. Serialized content also can be repurposed into books, videos and podcasts. This can all be included in your marketing strategy.
Content that is well-crafted leads to higher conversions. In case you don’t have a fully formed content marketing strategy, consult an agency. These firms can provide you with successful marketing strategies.
Optimize Content to Help with Brand Recognition
Articles have an advantage over other media for search engine rankings. The key, of course, is proper optimization. Articles and blog posts can be crafted in such a way to be both engaging and keyword-rich.
A natural progression can be achieved by diversifying the related phrases and words. By covering different search queries, contextual keywords help your pages to rank higher.
The writers will use your chosen keywords and can handle the rest. Research will be conducted to fill out the supporting data with a broad list of supporting words and phrases. The optimized words will be incorporated into the content.
How Do You Find a Professional Article Marketing Writer?
Look for results in search engines. A content marketing pro is most likely to work for a company or have their own blog. Check out Facebook groups. Some content marketing groups will provide referrals. Besides online job boards, there are freelance marketplaces that provide these skills. It may take you a few tries to find the one that fits your price range and preferences.
An Important Reason to Go with A Pro — Plagiarism
A cheap article writer can be perilous if you want to save money. The most prevalent is posting stolen content. It’s going to be very embarrassing to receive an email demanding that you take down plagiarized content.
To avoid any hint of plagiarism, all articles must pass Copyscape. This service is provided for free by professional article marketing writers. Copyscape is an online service that double checks written content for originality. Professionals invest heavily in their reputations and strive to ensure their work is original.
In terms of duplicate content, Google does not have a penalty. However, they promote original content in their listings and demote copied content. It’s fine to repurpose your content, but be sure your original page is optimized for maximum exposure.
Know Your Goal Before You Place Your Order
In your strategy for generating leads online, you’ve made content marketing a key component. What do you do next? Before you select a writer, you need to determine your content strategy. You may need to work with a content marketing specialist first if you really want to get the most out of your campaign.
You should decide if your content will generate leads for your business or just build brand credibility. Will you repurpose the content for other outlets or post it on your blog? Establish a publishing schedule for your content.
For one company, the posting of informative articles about pest control issues four to six times a month might be ideal, but for another it may be too much. In order to work toward your lead generation goals and to stay within your budget, define your content marketing strategy with the goal in mind.
The Increasing Power of Long Form Content for Search Results
As time has passed, the importance of blog posts and articles has increased significantly. The average length of the most popular articles and blog posts now range between 1,500 and 2,000 words. However, length is not as important as content and format.
The top performing articles on HubSpot, Medium and OKWrite are all under 2,000 words. It takes less than 8 minutes to read them. Another important consideration is structure. Be concise and snappy when writing paragraphs.
Become Familiar with Popular Content Formats
It’s time to stop writing long rambling paragraphs. Bullet points and big bold subheads help to keep the content open and easy to digest. Visitors are going to skim articles to find what they want. Be sure to make it easy for them to get what they came for.
How-To articles are very popular for article marketing purposes. Small business content marketing is perfect for this format. Instructional articles can cover a simple topic or break down a complex function into easy to follow steps. There’s lots of room to play with this format.
Case Studies are perfect for explaining solutions using real-world examples. They are geared to the how-to audience who need to experience the solutions vicariously to make their decision.
List articles are still very popular, although they seem “trashy”. Far too many sites use this click bait formula for their articles. That’s because they work.
Review articles on products and services can be a great way to lead visitors to your sales funnel. Comparison articles that are unbiased need to cover the pros and cons evenhandedly to help the reader decide.
Of course, the style you choose needs to be conveyed to the content writers. Be aware that long form articles and blogs take time and effort to produce. Hiring professional writers for this type of work is crucial.
Besides creating the content, they also edit and optimize it. As a result, quality and consistency are essential for success in the long run. The latest Google update emphasizes the need to shift from keyword-driven posts to more contextual ones.
There is one last thing to consider. Make sure your content is geared toward the people you are looking to reach. Your prospects are more likely to consume content in the format they prefer. Find out where people who are interested in your particular niche are likely to look for content.
Investigate your chosen field on your own to see what the rankings are. How much content appears on page one? What happens when you search Google for the top keywords in your niche? Is the content informative or are there mostly reviews and directories?
Investing in content marketing can generate leads, build brands, and convert leads. If you’re starting from scratch, it can take time for the benefits to become apparent. The benefits, however, are long-lasting and cost-effective. Professional content marketing writers are essential for your success along with a well thought out campaign.
