How to Create a Content Marketing Strategy: Step-By-Step Guide

Content marketing as a service is something that writers who want to start their own businesses can tackle with ease. Well, almost. Many writers have asked me how hard it is to run a content marketing agency. Content marketing is made up of more than just writing. There’s sales, marketing, and strategy, organization skills and business acumen.

This is a great field if you want to help a lot of businesses find new customers while helping them build relationships. It’s about structured communication, mainly. Many people don’t understand what we do, which is too bad.

A recent study found that content marketing is the best way for small businesses to get noticed online and find new leads. In fact, 85% of respondents said that making useful and informative content was one of the most important things they did to get customers.

In another study by HubSpot, 76% of B2B marketers said that writing high-quality blog posts can bring more people to a website and increase the number of sales.

And finally, a Shareable study found that 71% of business owners think content marketing helps them reach their target market better than any other strategy.

This is great news for anyone who wants to be a creator, but the sheer number of competing messages…