How Can I Find the Best Target Audience for My Business?

Why are Target Markets Important?

How Do I Find My Target Audience?

  • Google Alerts
  • SocialMention
  • Ubersuggest
  • Owletter
  • Social Blade
  • Google Keyword Planner
  • Instapaper
  • Monitor Backlinks
  • Semrush
  • Spyfu
  • Competitor Analysis from WooRank
  • SpyOnWeb
  • SimilarWeb
  • What Runs Where
  • Link Explorer
  • Ahrefs
  • Alexa
  • Sprout Social
  • Majestic SEO
  • The Search Monitor
  • iSpionage
  • Ontolo
  • Link Prospector
  • BuzzSumo
  • Feedly
  • AnswerThePublic

Spy Networks, Competition and Your Audience Persona

“Personas are fictional, generalized characters that encompass the needs, goals, and observed behavior patterns among our real and potential customers, they help you understand your customers better.”

  • Name:
  • Age:
  • Gender:
  • Location:
  • Job Description:
  • Salary:
  • More detailed Demographic Information:
  • An example of how they spend their day:
  • Basic Goals:
  • Major Challenges:
  • Channels of Online Engagement:
  • Offline Engagement:
  • Key Obstacles related to your product or service:
  • Their idea of the perfect solution:
  • Common objections:
  • Key Marketing Message:
  • How can I solve the biggest problem facing my audience?
  • Could you please tell me how I can help them?
  • How do they spend their days?
  • Can I help with any other related problems?
  • Are they worried about anything in particular?

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dennis Francis

Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.