Member-only story
Jumpstart Your Income with Social Media Marketing in 5 Easy Steps…
Social media marketing may appear to be a new trend, but it is simply a continuation of what we’ve been doing for over a century. We may mock social media and its “influencers,” but we forget they serve an important purpose in daily commerce. Social media marketing is character-driven advertising.
Growth in Social Media Influence and Mass Media
This practice is now required for businesses to thrive in the twenty-first century. Businesses, whether AT&T or Joe’s repair shop, can benefit from social media branding.
That, however, is not the main point. Advertising and marketing typically adhere to their target audience’s media preferences. They follow in the footsteps of Willie Sutton, the legendary bank robber.
Social Influences from the Past
As the saying goes, everything old is new again, and we can trace the public’s fascination with social media and its influence back 100 years. Sure, the 1920s seem like yesterday to some of us.
Advertising matured 100 years ago with the help of technology. Despite increased newspaper distribution, radio became the new popular medium of the day.
