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Knowing What Your Customer Really Wants Is the Key to Success

Dennis Francis
10 min readOct 25, 2022

It might sound obvious, but understanding what your customer wants is the key to success in the business world. And it’s not just about understanding what they say they want—you need to know what they really want and need.

This knowledge can come from a variety of sources, including customer surveys, focus groups, and interviews. By understanding your customer’s needs, you can create products and services that meet their needs and meet or exceed their expectations.

What Do Your Customers Say They Want vs What They Really Need

It’s no secret that for getting customers, it’s very much like dating. You’ll fail miserably if you’re not prepared to get to know who they are and what they really want.

We will look at three methods that can help businesses get a better understanding of their customers. We’ll also discuss the importance of customer feedback and how it can help businesses improve their products and services. Let’s also look at the difference between what a customer wants and their needs.

The Essence of Consumer Demands from Products and Services

One of the most important steps in figuring out what customers want and need from your business is getting accurate marketing data. By understanding what your…

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Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.