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Knowing What Your Customer Really Wants Is the Key to Success

It might sound obvious, but understanding what your customer wants is the key to success in the business world. And it’s not just about understanding what they say they want—you need to know what they really want and need.

This knowledge can come from a variety of sources, including customer surveys, focus groups, and interviews. By understanding your…



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Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.