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Make Money Creating Content Marketing Systems for Small Businesses — Part 2

Dennis Francis
6 min readJun 27, 2022

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Teacher and blackboard
Image by Shutterstock

We got a taste of how content flows and the value of being strategic in part one (catch up on part 1 here.). Now, you’re going to put your knowledge to the test.

You want to get small business clients to have you create and manage their content marketing. You’re going to need your own content marketing goal and develop the strategy to attain it.

Your content is going to drive your audience to a predetermined conclusion; they need your help.

All the components of your strategy must lead to one end. Your content plan should power your calendar. Your calendar should deliver on the promise of your content.

So far, we’ve covered the basics of what a content marketing calendar is and why they are great for businesses and content marketing pros.

We’ll discuss why they should let you do the work and why you’ll be the best one for the job. You’re going to build a few examples and sell small business owners on the idea of getting their own.

Building Your Own Content Calendar

Time to plan your content marketing strategy. Your first calendar will be tricky. Building content marketing templates will get easier. Your first one will take time and patience.

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Dennis Francis
Dennis Francis

Written by Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.

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