Maslow’s Hierarchy of Needs: A Key to Successful Writing

Do you want to satisfy your readers and get them to come back time and time again? Familiarize yourself with these key human needs. You won’t be able to be influential without them.

If you’re like most people, you probably have a general understanding of Abraham Maslow’s hierarchy of needs theory. Did you know that this theory has been used to explain human motivation in the marketing context? We’ll be exploring Maslow’s theory and exploring how it applies to satisfying your readers.

Warning. I’m not a psychologist, I’m a marketer and writer. This is going to be a simplified version of a complex subject; human nature. The goal is to help you better understand the motivation behind the decisions we make and our actions.

What Are the Five Levels in The Hierarchy?

In 1943 Abraham Maslow produce a paper titled “A Theory of Human Motivation”. The paper was published in the journal Psychological Review. It is a classification system that reflects the universal basic needs of society, and moves from there towards self-actualization.

There are two key themes in the hierarchy of needs, namely individualism and prioritization of needs. Each aspect is ranked according to its importance, starting at the bottom.