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Navigating the Emotional Waterways of Content Marketing

Dennis Francis
6 min readMar 18, 2024

I know, it’s been a minute or two since I’ve settled down to type on Medium. Although I’m currently retired, you wouldn’t know by the amount of work that I’m currently involved in. Well, I’m back to throw more mixed metaphors at you. We’re going to take a look at pulling the heartstrings of prospects to get their attention.

A Look Inside the Content Marketing Engine Room

Imagine stepping into the engine room of a massive ocean liner named “Content Marketing.” It’s a place of constant activity, where every gauge and lever is critical to the journey.

In this analogy, the stats are our navigational charts, guiding us through the choppy waters of digital marketing with precision and insight. Let’s delve into the numbers that are shaping the landscape of content marketing as we sail into 2024.

The Crew Is All In: Adoption and Investment Trends

A whopping 82% of marketers are on board, actively investing in content marketing, according to Ahrefs. This isn’t just a majority; it’s a resounding chorus affirming the value of content in engaging with audiences.

And the commitment is deepening, with 69% of businesses, as per Semrush, ready to open their wallets wider…



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.