Oh, Jesus Hermione Christ. I laughed really hard on this one. Thank you for a thoroughly wonderful waste of my time. I took a break from writing and research and really needed a laugh break.
This is a perennial issue that as a marketer I am all too familiar with. This kind of hoodwinkery didn't start with pop culture either.
Shysters and con artists have been using a version of these tactics for centuries. Its one of the reasons I love marketing psychology and the study of mass movements. Thanks again. Now I have to go back to working on boring research projects.