Selecting the Best Niche for Your Authority Site Goals — Part 2 in the Authority Site Series

Dennis Francis
5 min readJun 8, 2022

Picking the niche for your investment goals is the most critical part of the process. This is how we start the ball rolling.

Our approach to digital real estate always begins with the subject. It’s like picking the right stocks or the correct seed for your planting cycle. Get this right and your success rate will shoot way up.

There are lots of theories related to picking a niche for online marketing. There really is no 100% guarantee inherent in any of these theories.

What we will cover in this article are the broad strokes. Since niche selection is so crucial, I’ll cover it in several lessons. Stay with me because this is significant.

Exploring the Four Main Niche Categories

Internet marketers consider most products and service niches to fall into the following four broad categories. The following four marketing categories will be profitable throughout eternity:

  • Health
  • Passions
  • Relationships
  • Wealth

Those are the four fundamental motivations that drive human beings. They equate to safety, emotional wellbeing, companionship, comradery, security, accomplishment, and self-esteem.

Check out my brief article on Maslow’s theory of human needs later. These categories also support four separate niche segments. These niche segments are:

  • Broad Subjects
  • Community
  • Products and Brands
  • Solutions

Diets fall under the following category of health. How you frame your category in relation to a niche segment is very relevant.

The term diet is a broad health-related subject. However, a specific diet, for example, the Ketogenic Diet, is a popular program with a built-in community.

There are specific products and brand names supporting the diet concept. Specific Keto plans can be offered as a solution and packaged directly to consumers.

Framing is Damned Critical

Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.