The Best Colors for Your Authority Site Branding: Part 11 in the Authority Site Series
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Authority site branding is one of the most important factors to consider when starting a new website. We often get this wrong initially because there’s no audience interaction until the property has been developed.
That’s fine; we can always go back in and fix any issues we have with branding after getting and evaluating feedback.
Colors can play an extremely important role in your brand identity and can help you stand out from your competition. However, it’s important to do the research to ensure that you’ve made the best choices.
We’ll discuss the different colors that can be used for authority site branding and their associated benefits. We’ll also provide a step-by-step guide to creating a brand color palette and discuss why brand colors are so important for long-term success.
Pick the Right Colors for Your Authority Site
It’s easy to get lost in the sea of colors online, but it’s important to pick the right one for your authority site branding. After all, it’s the first step in creating a strong and consistent identity for your business. To help you make the right decision, here are four tips for picking the best colors for your authority site branding:
· Get a better understanding of colors by learning color theory.
· Nail down your brand message so you can choose colors that fit.
· Make sure you’re not the same as your online competitors.
· Design a color palette that works on all your site’s components.
Let’s Talk Color Theory
Colors can play an extremely important role in your brand identity and can help you stand out from your competition. However, it’s important to do the research to ensure that you’ve made the best choices.
In her book “Color Psychology in Marketing”, Ishika Varsha discusses the subconscious aspects of color on human motivation. The human brain responds to images…
