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The Human Element: How Emotion and Humor Are Reshaping Content Marketing in 2023

Dennis Francis
3 min readDec 6, 2023

The AI Pastor Ambiguity

A recent article I stumbled upon shared a rather amusing concern among pastors: the fear of AI replacing them in their pastoral roles. Imagine a scenario where Siri's distant cousin delivers your Sunday sermons.

Even if this is just a clever ruse by the media for clicks, it’s a delicious slice of irony that sets the stage for our chat about the ever-evolving world of content marketing.

Beyond SEO and Into the Human Heart

Forget the old days of SEO hacks and flashy content tools. We’re in 2023, folks! The real MVP of content marketing is now something more profound—the human factor. This year, we’re not just scratching the surface with algorithms and keywords. We’re diving deep into the ocean of human emotions.

Why Emotion Beats Promotion

“People will forget what you said, but they’ll never forget how you made them feel.”

Today, it’s all about emotional and relatable content. Statistics are screaming it from the rooftops: content that triggers emotions gets three times more shares. It’s like finding out people prefer Netflix binges over reading the dictionary. Shocking, right?



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.