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Top 10 Critical Questions Small Business Clients Ask About Online Marketing
When I was making the rounds doing Yellow Pages marketing and advertising for local shops back in the previous century, there was a familiar routine that played out every day. I would ask prospects to do business with us, and they would tell me they didn’t need anything because business was great.
When I was working on my own, I developed a series of questions that I would ask to shift the focus from what I could do to what they were doing that was working for them. Shop owners would lean into this kind of conversation a lot more effortlessly.
This made it easier for me to shift into questions about what improvements could be made to their existing strategy. What I found was business owners would then ask me a lot of questions about the best way to find new customers or bring existing ones back in.
My Top 10 Marketing Questions from Small Business Owners:
Internet marketing for small business operators can be a lot to take in, especially when there are so many options and strategies available. Small business owners face many challenges daily, and it’s difficult to know where to turn for help. I’ve compiled my top 10 questions that come up the most frequently during my conversations.
