Top 5 Copywriting Courses For Small Business Owners Who Aren’t Writers

The number of copywriting courses available for both small business owners and experienced writers have been impressive lately. These courses can teach you everything from the basics of copywriting to more advanced techniques, such as persuasion and storytelling.

You can learn copywriting from a copywriting course whether you’re just getting started or need to brush up on your skills. Check out these top-rated courses and find one that’s right for you!

Copywriting For Small Business Owners Who Aren’t Writers

Can someone write incredibly persuasive text without training if they have not received years of training? Yes. Will it be easy? No. However, there are great courses out there on the Internet to get you started.

The best way to get started with copywriting for your business is by examining what is currently working. You may not immediately understand the underlying structure of what makes for great persuasive copy. That’s ok; just start looking at samples.

Learn by Doing.. And by Research

How will you know that you’re looking at great copywriting? The copy grabbed your attention and kept it. Copywriting is still subjective since it appeals to specific audiences.

It takes practice and perseverance to become a talented writer. You need to observe and evaluate what others have done. If you practice the basics, you’ll get started and remain engaged while you search for courses to fill in the gaps.

Why Small Business Owners Need to Learn How to Write Copy

Communicating with customers and prospects is a very important part of business. The bridge that is built between them can extend the profitable nature of the relationship by years. Business communication is an art that requires a specific style of process.

There is an underlying goal and a series of strategies to reach that goal which content marketing practitioners must learn and use. Even when the lessons are learned and an owner is too busy to create material for a campaign, they have the knowledge to fall back on for hiring the right talent for the job.

Copywriting Courses Should Help You Turn Ideas Into Money!

Buyer intent is one of the most important lessons to learn. Write sales copy to persuade people after you have learned about them. Great ideas alone are not enough. Identify who is most likely to be open to those ideas. You’ll save time and money by doing so.

Whether you write a word of copy for your promotional campaign or not, learning about consumer intent and developing an appropriate selling proposition is crucial. Every entrepreneur should know the important concepts of marketing. These include positioning and customer avatars. Think about who your ideal customers are.

Copywriting for Email Marketing

Any good copywriting course should cover the basics of email campaigns. Choose courses that cover email campaigns. This is important even if you just wish to improve your ability to write content for your blog or better your copywriting skills.

You’re going to need to develop an ongoing relationship with customers and ask them for money. Email marketing campaigns allow you to educate your readers, drive traffic, conduct surveys, share updates, make announcements and keep your brand top-of-mind.

Content Marketing Principles to Focus On in Copywriting

Whether you get deep into the weeds of copywriting culture or just want to learn the basics, there are two important components to keep at the forefront of your thoughts. Persuasive sales copy is about reaching one person at time.

It All Begins with Your Ideal Customer

Their wants, ideals, struggles, and self-image are factors to consider. Before you can solve a problem, you must first understand how your customer thinks. Learn to speak the language of your customer.

Creating an imaginary version of your ideal customer is the first step. A character or avatar should reflect the audience you’re trying to reach. With the model you develop here, you will make proactive content decisions.

Find out what information they need. Now step into their shoes and walk with your prospects. How do they go about doing business with you? What should they know before buying from you, and in what order?

Thinking About Search Intent When We Discuss Copywriting

In content marketing, we produce materials for FIVE different types consumers. These are people and we treat each one differently because they are at different stages of product awareness.

Let’s look at them here:

  • Completely Unaware — does not know that there is a problem.
  • Problem Aware — Knows there is a problem but not what to do.
  • Solution Aware — Looking for the right solution to the problem.
  • Product Aware — Knows about products; maybe even your solution.
  • Know it All — Just wants the solution at the price they’re comfortable with.

One of the most amazing things about this step is that your content really doesn’t change. What changes is the approach to your target audience. If you’re selling a service to any of these five types, your service remains the same. How you approach the message is all that changes.

My Top 5 Favorite Copywriting Courses for Small Business Owners

With that said, here are my top 5 favorite copywriting courses that focus on writing copy for small business growth. They contain free and paid tutorials and courses.

SurferSEO Copywriting Course

This SEO Writing Masterclass combines the knowledge and expertise of the entire Surfer team, and it’s designed with content writers and content managers in mind.Check out their YouTube course.

Copycademy — The Dan Lok Shop

Over 100+ Hours of on-demand copywriting training on every form of copy you need to grow your business


Carmine Mastropierro bills himself as a world-class copywriter. He and his partners teach copywriting in several disciplines. His site promotes both free and paid classes.For small business owners, this is one of the best options for learning copywriting at their own pace.


This one is old school copywriting with a modern feel. They offer consulting, training and copywriting help.

Hubspot Copywriting 101 course.

This is the site that has everything related to marketing (online and offline) for business owners and freelancers.

Here Are the Tools to Make The Content Writing Process Effective

  • SurferSEO
  • AnswerThePublic
  • Jarvis
  • Scalenut
  • Content Marketing Magic
  • Ahrefs
  • SpyFu
  • Wordtune
  • Google Docs


These copywriting courses will make great training for new writers. They are an excellent way to learn how to write copy that sells in the world of social media marketing. Even for someone like me who had been doing this for years, copy doesn’t come naturally to me.

If you are looking for a way to improve your sales copy or just become more confident at communicating to your prospects and customers, grab one of these courses. You’ll be more adept at evaluating the work you commission from others and even train your staff to produce great work in-house.



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Dennis Francis

Dennis Francis


Retired content marketing consultant. Author, artist, husband, father and owner of Still helping small business owners daily.