A vibrant digital artwork depicting a person joyfully looking at a computer screen with a graph showing rising success, symbolizing email marketing.
Image by DALL·E

Unleash the Power of Email Marketing for Free!

Dennis Francis
4 min readDec 7, 2023


Warning! I’m in the mood to mix up some metaphors, and no one in the world is going to stop me. Today, we’re going to cover email marketing for content creators because I’m totally fired up about its future.

Over the weekend, I dove into my stash of email marketing books and training. I got bored after binge-watching yet another Netflix miniseries. It’s been a decade or so, and I needed to get my head in the game for next year. My new graphic novel hit Amazon, and I’m in full P.T. Barnum mode.

If you are a content creator, you may have played around with email marketing. If you haven’t taken it seriously, I suggest you make it a point in 2024 to get down to business. Email marketing is alive and well.

“Pony Express to Inbox”: The Evolution of Messages

Once upon a time, in the wild, wild West, the Pony Express was the height of communication technology. Fast forward to today, and we’ve swapped horses for digital bytes, delivering messages at the speed of light right to your inbox.

But just like in the days of the Pony Express, getting your message to stand out is a wild ride. Enter email marketing—the unsung hero in the digital wilderness.

There’s No Magic Bullet, Just a Keyboard and Wit

Marketing gurus often sound like modern-day potion makers, promising digital gold. News flash: there’s no magic bullet in email marketing.

What exists, though, is a combination of wit, strategy, and a bit of digital elbow grease. Let’s get down to the nitty-gritty of what really works in the world of email marketing.

ConvertKit: Your Email Marketing Swiss Army Knife

Why choose ConvertKit? Because it’s like having a Swiss Army knife in your digital toolkit. It’s not just about sending emails; it’s about crafting experiences.

ConvertKit lets you:

  • Create sleek, mobile-friendly email campaigns
  • Automate your outreach without sounding like a robot
  • Peek into the minds of your subscribers with detailed analytics

The Art of the Opt-In: More Carrot, Less Stick

Your opt-in form is like the bouncer to your digital club. You want it to be inviting, not intimidating. Here’s how you make your audience feel like they’re getting the VIP treatment:

  • Targeted Magnets: Make your lead magnet irresistible. Think of it as the digital equivalent of a free drink ticket.
  • Personal Touch: Get their first name and email. Remember, you’re building relationships, not just lists.
  • Brand Harmony: Ensure your opt-ins resonate with your brand’s voice. Consistency is key, just like in your favorite sitcom.

Segmentation: The Art of Not Sending Cat Memes to Dog People

Segmentation is about understanding that not all your subscribers are created equal. Some like cats, some like dogs, and some are here just for the memes.

I use ConvertKit’s segmentation tools to ensure your content resonates with the right crowd. You can use any platform that works for you but be sure that it has options for segmentation.

Automated Emails: Be a Maestro, Not a Robot

Email automation is like having a mini-Mozart at your fingertips. It’s about orchestrating a symphony of emails that resonate with your audience’s actions. Personalization is your conductor’s baton here—wield it with finesse.

Storytelling: Your Secret Sauce

Every email is an opportunity to tell a story. Whether it’s a tale of triumph, a nugget of wisdom, or just a day in the life of your cat, stories are the heartbeat of your content. They transform your emails from mundane to memorable.

A Picture is Worth a Thousand Clicks

In this digital age of dwindling attention spans, visuals are your secret weapon. They’re not just aesthetic; they’re strategic. Use images, infographics, and videos to turn your emails into a visual feast.

The Authenticity Factor: Be Real, Be You

Your personal experiences are the spices in your soufflé. They add flavor and authenticity, making your brand relatable and your content stick. Remember, in the world of email marketing, being real beats being perfect.

Analytics: Not Just Numbers, But Narratives

ConvertKit’s analytics aren’t just numbers on a screen; they’re stories waiting to be told. They’re clues to what makes your audience click (literally and figuratively). Dive into these tales to refine your strategy and connect deeper with your tribe.

Email Etiquette 101: Best Practices for the Digital Age

  • Segment Smartly: Know your audience and speak their language.
  • Value First: Make each email a gift, not just a pitch.
  • Mobile Matters: Optimize for thumbs, not just desktops.

The Pitfalls: Avoiding Digital Quicksands

Beware of these common traps:

  • Over-emailing: Balance is key. Don’t be that clingy friend.
  • Ignoring Analytics: It’s like flying blind. Don’t.
  • Generic Content: Personalize because your audience deserves better.

Building Your Tribe: Beyond the Inbox

Your email list is more than numbers; it’s a community. Cultivate it with care, humor, and a steady stream of value. Engage, ask questions, and, above all, listen. Your tribe is your treasure.

Start For Free: Because the Best Things in Life Are

ConvertKit’s free plan is your gateway to the world of email marketing. It’s like the first chapter of a great book—once you start, you’re hooked.

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Hey, if you like supernatural mysteries and graphic novels, check out my latest effort. Midnight Whispers: A Dangerlove’s Mystery on Amazon.com.



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.