Want to Hit Your Income Goal in 2023? Start Now!

Dennis Francis
6 min readOct 20, 2022


If you run a small business, you may have made a detailed plan for it when you first started. Or, like many entrepreneurs, you faked it till you made it. In either case, it’s important to look at your goals and set new ones before the new year begins. Why are we talking right now about marketing plans?

If you want your business to do well year after year, you need to keep improving your marketing plan. A well-thought-out plan will not only help you organize your work, but it will also give you information about your customers, your competition, and the market trends that affect your industry. Here are seven tips for making a marketing plan that will work.

Businesses can use marketing plans to set goals, come up with strategies, and keep track of their progress. No matter how big or small your business is, a marketing plan will help you achieve your goals and succeed. In this post, we’ll show you how to make a marketing plan and give you some advice on how to make it work. So let’s get started.

Marketing Plan Basics

People have many ideas about what makes a good marketing plan. But there are a few basic things that almost everyone agrees on. Here are some of the most important things to include:

A marketing plan should have a logical goal, a strategy, and a set of steps to achieve that goal.

- It should describe the type of customer you are trying to reach.

- It should also explain who your competitors are and how you plan to stand out from them.

- There should be a coherent plan for how to pay for it.

- There should be a plan for when the plan will be carried out.

- Make sure you know what your customers need and want.

- Come up with a plan to meet the needs of your target market.

- The plan should also be flexible enough to adapt to changes in the market.

Marketing Plan Outline

Usually, the outline will have the following parts:

Summary of Business

- A summary of your business and where it stands in the market.



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.