What Every Content Writer Must Know About EMAIL MARKETING!

Dennis Francis
10 min readMay 21, 2022


Young woman with letters flying around her.
Concept art DiD Publishing

It doesn’t matter how many subscribers you have on Medium, YouTube, IG or Facebook. It can all go away tomorrow because of one stupid mistake.

Introduction to Email Marketing: What It Is & Why You Need It

If you’ve done an online campaign or built a brand on social media, you know how hard it can be. It doesn’t matter if you’re a business owner with a brick and mortar store or a freelance writer trying to get more work; you’ve got to put in the work.

Everyone seems to be focused on how to build an audience. There’s one thing many online marketers rarely think about: how to keep their audience. No matter how big your YouTube channel is or how many followers you have on Medium, it can all go away tomorrow.

Unless you have a list of your current subscribers on your hard drive, you are vulnerable to losing it all. Google owns your market share, Facebook, Instagram, TikTok; even Medium can cut you off at a moment’s notice. If your high-profile website is hacked or crashes on Monday morning, you’ve got to start over… unless you have an email list.

Your Economic Power Really is in the List

Market your business with email. It’s one of the best tools out there. But if you want to make the most out of email marketing, you’ll need a provider. Your campaign will be built around this and will allow you to create and send newsletters, emails to small and large audiences. Which package works for you? Let’s find out!

How Experienced Are You at Marketing Online?

The type of service you’ll benefit from will depend on your current level of marketing experience. For example, suppose you have a massage studio with 20 clients a week and you want to ensure that your client base grows instead of shrinks. Email marketing may be new to you.

If you’ve been a successful affiliate marketer for years but never really bothered to establish an email list of your own, you might be ready to build a list and follow up with your customers and prospects.

What App is Best for Experienced Marketers

What’s the best email service? This question can’t be answered one way or another because the best email service provider depends on your needs. But there are some things you should look for when picking an email provider:

The higher the price point of an email provider, the more features they offer. There are some features that aren’t necessary for email marketing, so you need to decide which ones are most important to you.

How reliable is the service provider? You’ll be depending on them to send and receive messages for you, so make sure they’re reliable. Slow response times or intermittent server problems are signs of unreliability.

You can tell how reliable an email service is by how many people use it. This is not a hard and fast rule, but a good one when it’s backed up by lots of positive reviews.

It’s important to pick an email platform that fits your marketing strategy and brand. For example, here are a list of email services. Each of these have free options. You can email a list directly from these platforms.

• AOL.

• Gmail.

• GMX.

• iCloud Mail.

• Outlook.

• ProtonMail.

• Yahoo! Mail.

• Zoho Mail.

I don’t recommend using these for your email marketing campaigns because that’s not really what they were designed for. Your email service provider (ESP) is specifically designed to do that job. Trust me; when you’re handling thousands of subscribers and several prospect lists, you’ll need all the pro help you can get.

How easy is it to use the provider’s tools? One of the most important aspects of an effective email campaign is having access to tools that make managing and tracking your email campaigns easy.

Another issue to consider is how easy it will be to integrate the ESP into other online tools. Many content marketing services require email service integration. You may find that your customer management system (CMS) needs to send notices and reminders to your designated lists. Most (if not all) CMS integrate with the top ESPs.

Best for Marketing with E-Commerce

Online sales are on the rise, and e-commerce sites are a great way to market products. Creating attractive product pages is essential for success, as is making sure your pages look professional. E-commerce sites are great tools for marketing because they allow you to reach a large audience quickly.

Having an email list of prospects and customers will allow you to take control of your messaging and lead generation. Most likely, you will include a sign-up form on your pages so prospects can get in touch with you.

On your order form, you’ll have to set up an email address contact line. The ESP will be the collection point for your emails and will keep them organized into groups. Customers who bought from one store or one particular product line may be on a list.

You may also have email lists from different lead generation campaigns. You’ll want to keep them separate for market segmentation or to make your offers highly specialized. There are different campaigns for different needs. When starting out, it pays to keep things simple.

Best Apps for Starting Marketing Automation

Email automation is the step-by-step process of collecting email addresses, moving them to lists, publishing timely information to the lists and monitoring the results. Different ESPs handle the process in their own way based on complexity and list size.

If you’re a newbie, you’re just starting out, learn the process as you go. MailChimp works well for starter and middle-level automation. Let’s say you’re just getting started with automation and need to collect your list.

You want to get a contact form to link to a group. That group will comprise prospects for your main offer. A series of emails will go to that group once a week, letting them know of your blog posts or podcasts.

Best for Small Business Marketing Automation

Small business marketing automation tools can help you track your email campaigns, post updates on social media, and measure results for your business. By using these technologies, you’ll be able to increase your reach and grow your business quickly!

For small business marketing automation, there are several great tools available. Some of the best include email marketing software integrated with social media management tools.

These tools can help you segment your email list, send personalized emails, track clicks and conversions, and measure the results of your marketing campaigns.

Best for Basic Campaigns and Newsletters

If you’re looking for an email newsletter, that’s perfect for basic campaigns and newsletters, then you should check out MailChimp. This platform is available in both HTML and plain text formats, and it’s easy to use.

You can also choose from a range of templates, and add images, videos, or custom links. MailChimp also lets you track subscriber activity and email marketing metrics. So, whether you’re just starting out or you need a newsletter platform that’s easy to use, MailChimp is the perfect choice.

Best for Media Audience Marketing

Did you know that some of the top podcasters use email marketing to increase their base of subscribers? Email marketing isn’t just about selling a product or service. They can also use their emails to promote content.

Medium authors are discovering this technique as well. Now they can add email marketing to their tool belt right here! If you have a blog or post on other platforms, you can include your contact form that allows them to get your Medium posts when they’re published.

Sumo is a great opt-in email service. Lots of websites use it. The Sumo tool chest lets you do a lot on your website. Think of email captures as an exchange of value: people will share their contact info with you when they know you’ll send them some stuff they’ll find helpful. There are quite a lot of ways to get the visitor to commit to content.

Best for Large-Scale Marketing

Every business needs marketing. But large-scale marketing comes with its own set of challenges. Here’s where Hootsuite comes into play. This is an easy-to-use platform that makes large, more complex marketing campaigns efficient and successful.

Your campaigns can be tracked and measured through Hootsuite. By using Hootsuite, you can reach out to multiple audiences at once on social media. You can scale your marketing efforts with Hootsuite if you’re looking to expand your branding.

Email Marketing Best Practices for 2022

Sending out emails to your target audience is among the most effective marketing tactics. You can track campaign success in real time with it. It’s flexible because you can adjust your content while tracking results. It’s also great for split testing.

Because of this, keep your emails simple and easy to read, and make sure they stand out from the crowd. Use CTAs (Calls-To-Action) to get people interested in your product. That way, you’ll maximize the impact of your email campaigns and ensure your target market gets to you.

What Should It Cost to Get Started?

Most email systems have a monthly fee or a free trial (under a certain number of subscribers) to get you started. There are additional costs incurred if you hire a freelancer or company to write your emails.

If a small business manages its own email campaign, then the average email marketing cost can be between $20–$300 per month. An initial setup fee may be needed to get everything running smoothly.

Your email marketing cost will also depend on the number of subscribers you have. Expansion costs may come into play based on the number of total emails you send per month. The email platform you use may offer special features that will increase the cost.

An email marketing campaign can be challenging at first. You need to learn how to integrate your forms into your pages. There are emails to create for establishing your campaign message. You’ll need to do some research and planning to create the right messages.

Best Email Marketing Services for Small Businesses

SendIinBlue — An email marketing platform with a lot of pleasant features like email marketing automation, AB testing, segmentation, tracking, and more.

MailChimp — This popular email marketing service allows you to design beautiful newsletters, track your subscribers’ behaviors and demographics, and schedule email blasts easily.

SendGrid — Provides affordable, scalable and reliable email delivery services that enable companies to send massive amounts of email newsletters with minimal performance and scalability issues.

Constant Contact — Users can take advantage of a range of powerful and easy-to-use email marketing tools available, including automated email campaigns, A/B testing and segmentation.

GetResponse — This email automation platform lets you create beautiful newsletters, track subscriber engagement, and measure how well they work.

Drip — The platform allows you to produce attractive newsletters, track subscribers, measure the success of your email campaigns, and more!

ConvertKit — You can easily implement A/B testing techniques to determine which newsletters and campaigns work best. Track subscriber engagement to understand the performance of your email campaigns.

Getting used to the new software and all its components will take a little time. Once you include your initial content, you’ll need to set up a tracking system. You can track your progress and see what’s working once that is completed.

You also have to know your limits, like how much money you’re willing to risk and how much time you have. So, before you start, make sure you’re ready!

What to look for in email marketing software?

• Product capabilities. A/B testing, segmentation, automation, and A/B testing are key features to look for. Take the hard work out of your email campaigns with these features.

• Customer support. A good customer support system should be part of the email marketing software. Get in touch with customer support if you have any problems. I’m sure they’ll be able to help you out.

• Satisfied customers. Check out customer reviews to see if a software is worth your money. You’re probably going to like it if they’re happy with it.

• User-friendly plans. Choose email marketing software that’s easy to use. It should be straightforward and intuitive. That way, you can seamlessly integrate it with your existing campaigns.

• Budget. Your budget should be a big factor in your decision. Choose a product that has all the features you need and won’t break the bank. Email marketing software has a lot of great options at a variety of prices, so your best bet is to find one that fits your needs and budget.

What Are the Benefits of Email Marketing?

Email marketing is one of the most effective marketing methods available. Picking the right software isn’t easy, though. It’s why we’ve put this blog together to help you out. It’s a strategy that involves sending emails to a bunch of email addresses. Getting the email open and possibly getting a customer is the goal.

Customers who are contacted via email are the most likely to return to a website or buy a product from a retailer. Email marketing has a lot of benefits. One of them is you’ll keep your customers longer. It helps you keep your customers engaged, which is the biggest benefit of email marketing.

According to a study by Forrester Research, email marketing increased sales by an average of 31% in small businesses. The goal is increased sales and conversions. Email marketing will boost sales by increasing contact and conversion rates.

Reduced customer service costs: Email marketing can also reduce customer service costs by automating customer contact and providing support in one place.

Increased brand awareness is another major benefit to consider. It can help you market your business and get your name out there. Email marketing campaigns can also provide you with valuable feedback.

It’s been proven that email marketing increases customer loyalty. Nielsen surveyed shoppers and found that 53% returned to a retailer after receiving an email, compared to just 16% who didn’t receive any emails.


After reading through the blog, you will know which email marketing tool is best for your business. However, if you are still unsure which email marketing software to choose, there are plenty of experts who will be more than happy to help you out. So, whether you are starting out or looking to improve your current email marketing efforts, check out email marketing!



Dennis Francis

Retired content marketing consultant. Author, artist, husband, father and owner of ContentMarketingMagic.co. Still helping small business owners daily.