New Copywriters Are Using This One Strategy to Create Professional Sales Content Fast!
You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about how to write professional sales content for your product or service. Or maybe you’ve even tried to hire a professional copywriter to do it, but it didn’t turn out as well as you hoped.
If you’re like a lot of small business people who want to get your brand out on the internet, then you probably ended up frustrated with your efforts at creating marketing materials on time or consistently. Yeah, it can be a challenge to take on that job when you have so many other things to do.
Don’t despair. Creating professional sales content can be tough. That’s why the pros make so much money and are constantly in demand. You can start producing effective marketing materials to drive prospects to your sales offer with a few tools, time, and experience. That means you need to avoid making the following five common digital marketing mistakes.
My students and clients hate me now because my first reaction to their content marketing questions invariably involves their headline. Say it with me… “Get the headline right and the rest is easy.”
Mistake #1: Creating Complicated or Boring Titles and Headlines
Why do I keep harping on headlines as the most important part of the sales process? Because it is. It’s because people have to pay attention to you before they will pay you money. Boring them in your headline, title, or subhead is the fastest way to losing an opportunity.
How do you grab your audience’s attention without becoming a used car salesperson? Foremost, understand the motivation of the person you’re trying to reach. Use their own words in your headline. If they want hamburger flavored shaving cream and that’s what you offer, put it up front and center.
Mistake #2: Trying to Appeal to Everyone in Your Promotional Piece
This another exceedingly common mistake, because new marketers try to appeal to a broad group. That is far too complicated and expensive. If you want to get higher conversions, with professional sales content, then you need to make sure you don’t please everyone at once. Focus on one subgroup that is very interested in hamburger flavored shaving cream. Speak to just one person in your promotional copy.
Mistake #3: Writing A 24-Page Sales Letter for A 5 Dollar Product
Why do many new online marketers do this? Because many of the biggest experts in the industry do this. No, they don’t write 24-page sales letters for $5 products; they create them for products that have a high sales value. For what these people charge, your copy should be delivered by limo.
Your audience should match your sales copy. If you have to convince someone to part with a few dollars with a half an hour of reading material, you may be on the wrong track. The headline will catch the right audience for your product or service. That’s its job. The rest of the copy takes the prospect on the journey to sell the value of the offer.
Mistake #4: Overthinking the Copy
This one is a little tricky. You could be perfectly on track and doing all the right things, but suddenly you realize that you’ve lost the original aim of the project. Now that you’ve written a perfect video sales letter, what do you do? This might sound a lot like mistake number 3, but it’s not. This is about the goal.
If it happens to you, don’t worry — you can get back on track with your targeting goals. Put that copy away for another project and start over. Review your title and your template. What’s that? You don’t work from a template?
Mistake #5: Starting Every Copywriting Project from Scratch
From what I’ve seen by talking to a lot of content marketing beginners, there’s not that many of you working quickly and efficiently. You stare at a blank screen or notepad for a while as you try to figure out what to say.
The fact is, that having a swipe file is a great way to get the creative juices flowing. Working from templates allows you to sketch out your ideas without being committed to the material. In just a few minutes, you can have two or three options to review and edit.
This is especially true of headlines. Many of us work through 20 or more headline selections before choosing the best of the bunch. Working with tools that aid in the initial development is the best way to cut down on time and overwhelm in this business.
To Get Professional Results, Do What the Pros Do
If you are a small business owner who is intent on controlling your own marketing, it’s even more pressing that you get the material out on time and do so consistently. It’s also important to your budget that the material that goes out hits the target.
One way to avoid all five rookie mistakes is to use a proven system for your content marketing projects. That means having a system that moves you through the steps easily and allows you to compare a few examples before you decide on a final copy by yourself or with a group.
Copywriters who duplicate the practices of the pros usually achieve similar levels of success. When tackling a project, it’s rare for a professional (in any field) to reinvent the wheel. Whether you’re creating email follow up sequences for your customers and prospects or how-to articles for your website, it pays to work with a system. That single professional sales content strategy can get you from zero to thousands of dollars fast.